Norsk Hummer

New Business Model for European Lobster

Nordic Innovators has successfully assisted Norsk Hummer Drift AS in securing funding from the SME Instrument Phase 2.

Through the SELAM project, sustainable, high-quality farmed European lobster will reach the market with significant added value for the customer compared to existing wild-caught alternatives. The innovative production process is based on a novel business model for shellfish sea ranching.

The SELAM process combines land-based aquaculture of hatched eggs through the larval and juvenile stages before release into sea-ranching ocean mariculture where growth happens without human interference and at no cost. After approx. 5 years, the lobsters are harvested and sold at portion-size, which attracts the highest price among lobster products.

"From the beginning, Nordic Innovators (NI) demonstrated expert knowledge. Based on our prototype set-up and R&D needs, NI took the lead and developed a clear EU funding strategy for us. It has been a pleasure working NI's consultants. They have guided us smoothly through the process and developed very high quality proposals. Our final SME Instrument Phase 2 proposal was the only project being funded under the Blue Growth Call.”
Karl Christian Baumann, CEO of Norsk Hummer and Coordinator of the SELAM project