Sponsorships in esports can successfully build brands

The esports industry is fast-growing and has established itself as a force to reckon with. The calibre of sponsors getting involved in esports nowadays signals a very exciting future for the industry. It is, however, a challenge for professional esports teams to track and report clear, data driven results from their SoMe and other marketing activities to prove return on investment and the sponsorship value they bring.

To overcome this problem, Cavea – a sponsorship analytics platform for esports and brands – offers a complete toolbox to analyse, value, manage and track esports. Their 360° solution for audience engagement and value measurement solves the problem of analytics and reporting for both teams and sponsors by incorporating automated tracking of SoMe exposure. Media value is calculated on social reach, engagement, hashtags, mentions and logo recognition in images and video. Cavea translates digital and SoMe performance into monetary ROI and attract more partnerships.

More integration
As more and more companies turn to esports sponsorships to attract their target audiences, Cavea realised that measure sponsorship value based on SoMe reach is not enough. Cavea is therefore working on an integration into streaming services and a scalable tool for logo recognition. To achieve this optimal mix, Cavea contacted Nordic Innovators to get help with an InnoBooster application as a grant would help them to scale up and offer a complete and cost-effective solution faster to the market. This was a successful case and Cavea was granted an InnoBooster grant in autumn 2019.

Time is of essence in every startup. Your path to success is defined by your speed, agility and strategy. Nordic Innovators crafted our InnoBooster application and handled our case with razor sharp precision. The results lead to a successful grant and Nordic Innovators proved to have paramount importance for our progress. As a company we are more than happy to work with them again and recommend them to any startup in the early stages of product development.
Mircea Gabriel Eftemie, Co-founder & CEO

You can read more about Cavea here.