The fierce competition in the gaming industry calls for new initiatives and a better understanding of the psychological needs of players. It is key to find out what motivates them and to create engaging content that keeps the game engaging over time.

Today, this is often approached through manual user testing with limited amounts of users.

However, modl.ai brings game design practice, psychometrics and artificial intelligence to QA and user testing. By combining psychometrics, machine learning and automated data gathering, modl.ai’s player motivation tool provides valuable insights on how players play the games, what motivates their choices in game and ultimately, why they engage with them.

In order to integrate their methods into a platform and generalize the tool for the market, modl.ai reached out to Nordic Innovators for help with an InnoBooster grant.

The startup was successful and was awarded the grant in Autumn 2019 and look forward to further developing their services as well as integrating the tool which will improve game development.

"Thank you, Nordic Innovators for your invaluable work and input as well as the coaching session for our pitch before our presentation to Innovation Fund Denmark."
Christoffer Holmgård, CEO & Co-Founder